She introduced a new business in a recognized field that presented significant problems. For sequential businessman Miki Agrawal, developing an invasion into the United States’ well-known tissue paper firm was a vital strategy. It mainly used bathroom staples which had not seen most of the revolution since it was first launched in the mid-19th century.
New podcast episode with @SUAustralia ! #innovation #disruption #entrepreneur https://t.co/CzdmUkhp7O
— Miki Agrawal (@twinmiki) March 4, 2022
Miki Agrawal was focused on transforming that. She had not been content with the toilet rolls’ inadequacy to cause several medical problems in her lifetime. She was also worried about the negative surrounding effect of the material used while they are manufactured since toilet rolls manufacturing requires wood pulp for millions of trees.
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To solve all the shortages and offer a substitute for hygiene bathroom products. In 2015, Agrawal guided the establishment of the TUSHY bidet toilet attachment. In 2021, The TUSHY team, right after several years, commemorated a few vital milestones. Miki Agrawal as the TUSHY initiator and Chief Creative Officer guides the advanced establishment and trading group.
Majoring in art and capability, Miki Agrawal opened the initial TUSHY products in 2015. This smoothened remount extension easily hasp onto the toilet users, whereas the gadget requires a single pint of water peruse—every TUSHY customer benefits from low costs and reduction of toilet paper usage.
As moments occurred with innovative products, TUSHY’s establishment brought its share of skepticism. We were alert that some clients partially understood how TUSHY operates. Miki alleviated the unsettled by stressing the bidet attachments water sources. Remarkably, she described that TUSHY works with clean water pushed from the wall, but not the water re-used neither from the toilet tank nor from the bowel.
Over several years of eminent growth, TUSHY products sales started to cascade during the initial stages of COVID-19. In March 2020, there were shortages of toilet pipers, and this enhanced TUSHY sales strategically went up by 10X.