How A Hawaiian Bottled Water Company Exploded In Growth

Ryan Emmons started his company, Waiakea Hawaiian Volcanic Water, with three high-minded goals. The first was that the source of the water needed to be sustainable. Second, it needed to be responsibly packaged.

Third, he wanted to give back to underserved communities with the purchase of every bottle of his water sold. He was able to achieve all three goals and it led to quick success for his company.

Ryan Emmons has said that it’s tough to break into the bottled water industry. While he started his company at the age of 22, most everyone else in the business is over the age of 50. None of the established players in the field will give a new entrepreneur the time of day so he had to seek out other younger entrepreneurs in order to get his company off the ground.

According to Crunchbase, Waiakea Water was founded in 2012. In just the first three years the company, under Ryan Emmons leadership, achieved a phenomenal 4000% growth. The company went from about 2,300 cases of water sold a year to 122,400. Learn more about Waiakea water: http://www.grubstreet.com/2017/01/whats-the-best-bottled-water.html?mid=twitter_grubst

The company started by selling water to local distributors and eventually grew to selling in the stores of national grocery stores such as Whole Foods.

Organic Authority has it that the water the company sells is collected for Waiakea springs that are filled with water that has filtered down through Mauna Loa Volcano on the Big Island of Hawaii. As the water flows down through volcanic rock it picks up minerals such as calcium, magnesium, and potassium and is also electrolyte and alkaline rich. As water is quick to flow down through the volcano it is also sustainably sourced.

For each bottle sold, 650ml of water is donated to African villages in partnership with PumpAid. So far, the company has donated 500 million liters of water. This has greatly helped disadvantaged communities that were lacking in sources of water.

Waiakea water is packaged in environmentally friendly packaging. The bottles are made from recycled bottles and take 85% less energy to make than conventional bottles. The rest of the packaging is biodegradable, fulfilling the third promise of helping the environment.

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