Eterneva is a company that was founded by Adelle Archer and Ozar in 2016. The company helps people dealing with grieve or the loss of a loved one in their own unique way. The cremation -diamond concept takes into consideration the grieving process of a family and makes it special in its own way. The companies work involves turning remains into a diamond of any jewellery the family prefers
Though the concept is not new to many, Eterneva has become the first company in the business to take its products/ services to the consumer through Tik-tok. The company was first injected with $ 600,00 investment funds by Mark Cuban, with his investments he got a 9% percent stake in the company. However, over time the company has received at least four more times funding for the running of the business.
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Currently, the company is pursuing a series A funding that would help in the facilitation of their expansion that would focus on institutional investments. With over 30workers in the company. It walks through with family the processes through photos and videos. The process involves the remains of the deceased, a strand of hair and for pet owners, some fur, which is turned to carbon, and later the carbon is turned to the diamond after purification.
The company recently partnered with FEDEX in the facilitation of transportation of the remains to the company’s headquarters in Austin. The partnership is vital and relevant due to the chain of custody that is needed in the process. The company has also partnered with a few funeral homes in a mid to advertise their products. Though the company’s business has been affected by the coronavirus pandemic, due to the fact that there are limited rituals allowed for the departed., the business is still partnering with more funeral homes. Learn more: https://www.statesman.com/business/20200716/austinrsquos-eterneva-which-makes-diamonds-from-cremated-ashes-raises-3-million-for-expansion